Local Peaks: thoughts, ideas and lessons learned from a web-native CTO

Most Popular - a quick retrospective

May 19, 2009 | By Jeff Freund
Comments (5)

I had an interesting conversation with The Numbers Guy (aka Carl Bialik) from the Wall Street Journal yesterday.  He was researching the idea of popularity and how it affects peoples’ choices.  One of the areas he was exploring was the Most Popular lists that are now standard on all premium media websites.  He published a blog posting today about this, entitled The Growing Popularity of Popularity Lists .

At Clickability, we have been providing a Most Popular service since 2001, at which point we started aggregating the data behind our EMAIL THIS, SAVE THIS, and PRINT THIS  products into the Most Popular.

Several interesting aspects of these lists came out during our conversation:

1)    Most Popular lists started as standalone pages/features (ie. You click to a full page that contained the most popular articles), and over time evolved into page components and widgets.  We actually had a widget for this in 2002, but had very little uptake on it as embedding 3rd party page components was not standard practice at the time.  Evolution of web publishing practices to be accommodating (and even relying on) 3rd party components and the emergence of standards like RSS changed everything in the use of embeddable lists.

2)    These lists were some of the earliest forms of “social media” – they provided a voice back to the publishers about the content.  This was either in a passive was (by tabulating page views) or in a more active way by using stats from tools like “email this to a friend” or ratings to generate the most popular lists.  In fact, Digg and others like it are actually an extension of the “most popular” from one site to the Internet at large.

3)    With some of our customer, the Most Popular feature leapt from being just an end user feature, to an editorial tool.  The managing online editor at a premiere news brand was a shining example of this.  He reviewed the up to date most popular list throughout the day as an ongoing decision making tool.  The Most Popular was also reviewed in the daily editorial meetings as well.  In the end, we built some special analytics tools (the Most Popular Tracker and Calendar) specifically for people like him to rapidly asses the lists as part of their editorial role.

4)     The most popular lists had also jumped from just being on the website to other publishing channels as well.  Places that I have seen Most Popular that we power propagated:

a.    RSS feeds into My Yahoo! and other personal portals
b.    Within of periodic email newsletters
c.    Shown and Reviewed on television (by CNN)
d.    Published in newsprint the following day
e.    Published in periodical magazines


5)    The metrics behind the most popular have also changed.  The first metrics where viewed, and shared (by “email this” type tools).  This has evolved into ratings, most commented on, most blogged about, most searched for, etc.  NY Times has some really nice things in this area.  Also, segmentation on most popular lists based on geography is now showing up – makes a lot of sense for those with global audiences.

While the basic functionality of the Most Popular lists has remained the same, they certainly have evolved over time (almost a decade!) since they first appeared.


 

 

Comments

Hey, this is absolutely true. Here I must say that you have talent of writing, this post I found awesome. Actually I am from a rakeback poker site that offer good rakeback amount, but have intention to write decoratively. Thanks for sharing.

Posted by Marks | 25 February 2010 at 3:01AM

Hi, This is David . Ya it is right . It is really true . Bye the way I have a good online craps game . when I play this game then I get enjoy . So, I suggest that you can play this . Bye.Have a good day ....

Posted by David | 23 February 2010 at 5:29AM

Hi, It is a fact that people choice that person who has popularity. In this case media plays a vital role. As an example Briteney Spears, she is world famous, people like her not only for her voice but also for her popularity. By the way I am from pokerrakeback.com team, it offers up to 40% rakeback.

Posted by Markdaniel | 22 February 2010 at 7:35AM

They give us Michael Jackson instead of the facts of health-care reform or the facts of climate danger or the facts of runaway agribusiness, abandoning these debates for Jackson and the like while vested interests (Chamber of Commerce and corporate PR departments) swamp us with distortions and outright lies. full tilt rakeback

Posted by jim | 02 February 2010 at 5:20PM

In a world dominated by for-profit news media, the "Most Popular" paradigm simply adds energy to the herd behavior of the consuming masses, and it justifies the baser instincts of news editors to "give them what they want' instead of exercising their journalistic judgment (if any) to give us what we need to improve our society. So they give us Michael Jackson instead of the facts of health-care reform or the facts of climate danger or the facts of runaway agribusiness, abandoning these debates for Jacko and the like while vested interests (Chamber of Commerce and corporate PR departments) swamp us with distortions and outright lies. The journalistic entities we depend on to preserve democracy are too busy chasing the Most Popular while brushing aside the Most Important.

Posted by Brian Bragg | 15 July 2009 at 12:02PM

Post Comment

© 2010 All Rights Reserved by Jeff Freund | Technorati Profile